The holiday season is a time for giving, gathering, and, of course, eating. For local restaurants and coffee shops, this means a surge in business and revenue. In 2023, 59% of US consumers who were aware of Small Business Saturday shopped or ate at a small, independently-owned restaurant or retailer. With Black Friday and Small Business Saturday just around the corner, it’s the perfect opportunity to stand out, attract new customers, and cultivate deeper loyalty with patrons.
But how do you ensure your restaurant is one of the lucky few that benefits from this seasonal boost? With so many businesses vying for attention, it’s essential to have a solid digital marketing strategy in place to drive foot traffic and increase sales on Black Friday and Small Business Saturday.
Creative Ways to Stand Out on Black Friday and Small Business Saturday
Here are a few marketing strategies using email, text messages, and social media to help your restaurant stand out during the holiday season:
1. Offer a “Refuel Station” Discount
Encourage holiday shoppers to stop by for a pick-me-up by promoting a special “refuel” discount—like half-price coffee or small bites with proof of shopping receipts. Send a playful text: “Black Friday shoppers, recharge with us! 🛍️ Show your receipt for 50% off any latte ☕.” This promotion positions your coffee shop or restaurant as the perfect rest stop between shopping runs.
2. Run a Flash Sale or Happy Hour Promotion
Customers are looking for deals on Black Friday and Small Business Saturday. How can you surprise your customers with a flash sale or extended happy hour? Send out a quick text message like, “Flash sale alert! 🍕Get 20% off from 2-5 PM today. Don’t miss out!” These limited-time offers can create a sense of urgency and encourage customers to drop by on a whim.
3. Host a Social Media Contest
Want to get your customers even more excited about the holiday season? Host a fun contest on social media! Ask your followers to share photos of their favorite moments at your restaurant using a specific hashtag. The winner gets a sweet prize, like a free meal or gift card. Announcing the winner on Small Business Saturday can create even more buzz and encourage people to come in and celebrate.
4. Offer a Gift Card Promotion
Promoting gift cards during the holidays is a common tactic. Why not add a twist by offering an extra bonus for purchasing them during the weekend? For example, “Buy a $50 gift card, get a $10 bonus gift card free—this weekend only!” Email and text campaigns can remind your customers that gift cards are an easy way to finish their holiday shopping while supporting local businesses.
5. Send Personalized Text Messages to Loyal Customers
Your loyal customers are the heart and soul of your business. Show them some love by sending them a personalized text message. Thank them for their support and invite them to come in for a special treat. A simple message like, “Hey [Customer Name], thanks for being the best! Enjoy 10% off this weekend as our way of saying thanks.” can go a long way in strengthening your relationship with your customers and encouraging them to visit.
Finding Your Spark: Questions to Inspire the Perfect Campaign
To come up with your own unique campaign, consider these questions:
- What sets your restaurant apart? What makes your food, atmosphere, or service unique?
- What are your customers’ favorite things about your restaurant? What can you offer that will excite and delight them?
- What holiday traditions or themes can you incorporate into your campaign? How can you make your restaurant feel festive and inviting?
- How can you reward your most loyal customers during this busy shopping weekend? What unique promotions or contests would resonate most with your audience?
Ready to Make Your Digital Marketing Count?
With so many opportunities to stand out this holiday season, the key is crafting a digital marketing strategy that feels authentic and drives results. Whether you want to launch a flash sale, offer a seasonal menu item, or engage your community through social media, Olive + Leo can help you eliminate the guesswork.
Learn more about our services or connect with our team to discuss your specific marketing needs. Together, let’s make this holiday season your most successful weekend yet!
