In today’s world, everything is marketing. Subsequently, every area of your business has valuable insights or perspectives that could be beneficial for your marketing efforts. Taking the time to get your employees involved in marketing creates opportunities to connect with your audience on a human level.
While your employees might not be directly responsible for your marketing goals, they can still play a valuable role in enhancing brand perception, improving lead generation, and creating meaningful connections with your customers.
Here are seven effective yet fairly simple ways to get your employees involved in your marketing efforts:
1. Invite Your Employees into Marketing Conversations
No one knows the challenges that your audience faces every day more than your sales and customer success teams. Knowing these challenges—and how you’re uniquely equipped to help them—is essential for sharing a clear and compelling marketing message.
There are several important questions your marketing team can ask sales and customer service to help improve your marketing copy and connect with your audience.
- What problems do we solve for our customers? What are we better at than anyone in our industry?
- Knowing the challenges your customers face—and how you’re uniquely equipped to help them—is essential for sharing a clear and compelling marketing message. Positioning your brand as an industry leader isn’t easy. It takes a lot of work to discover the thing that you’re truly best at doing. But from a marketing perspective, discovering that “thing” becomes the product or service you can invest the most time, energy, and resources promoting.
- Where have we helped solve a major challenge in the past?
- Sharing success stories is one of the most effective ways to create demand for your products or services. Your employees might know a customer who experienced a breakthrough because of your product or service. Asking your employees to share their stories could help you understand the solutions your customers are looking for.
- What are the most common questions you get during the sales process?
- Almost every business has a list of common questions that are asked by prospective customers. But what if your marketing team could support business development by addressing many of these questions beforehand? Encourage your marketing team to codify and create responses for the frequently asked questions asked during the sales process.
2. Implement a Way to Capture Positive Feedback and Reviews
Customer reviews are powerful marketing tools. Research shows that customers take reviews seriously, valuing them above almost any other source of information when they’re ready to make a purchase. It’s essential to have a system in place to capture reviews so that you can share them with potential customers. Implement a customer survey platform or provide your customer relations team with an email template they can use to ask permission to share a positive review.
3. Share your Team’s Expertise through Your Content Marketing.
If you offer a service, your team likely has knowledge and experience that can be beneficial for your audience. Finding ways to empower your employees to create content for your marketing can be a powerful way to position your business as a thought leader in the industry and earn the trust of your audience. Even a photo of your merchandise or a video of your employees enjoying their work can be used on social media or in a text messaging campaign.
4. Build an Employee Advocacy Plan
Your employees can also be your best promoters. This is one reason why many businesses have started creating a dedicated employee advocacy program within their organization. Helping employees understand their role as brand ambassadors can create tremendous dividends for the overall health and success of your company.
5. Make it Easy and Compelling for Employees to Share Social Content
Your marketing team spends a lot of time, energy, and effort to keep your social media platforms running. And yet, most employees don’t recognize how helpful and powerful it can be to simply share the content that you’ve created. While there are many reasons why people might not share your social content, the best way to overcome all of them is to create social content that your employees actually want to share.
6. Acknowledge Social Responsibility or Volunteerism In Your Marketing
Many companies have a corporate social responsibility platform or promote ways for employees to give back to the community throughout the year. Promoting these activities through your marketing channels can be a great way to highlight your employees and create meaningful connections with your audience. When you share content that is focused on your team, employees are also likely to share the event and the content with their family and friends, generating goodwill and increased brand exposure.
We hope these ideas create an opportunity to integrate your marketing into your company rather than keeping it siloed. Finding ways to get employees involved in your marketing can be a powerful way to leverage your company’s community to create deeper, more personal connections with your audience and increase customer loyalty.
Explore the Olive + Leo Platform
With Olive + Leo, you can create a multi-channel marketing experience that leaves your customers craving more. Don’t just serve up a custome loyalty program or text marketing campaigns in a vacuum. Instead, combine them for a winning recipe that guarantees both online buzz and real-world results.
Ready to get started? Explore our plans and packages to discover our wide range of effective, affordable customer engagement tools. You can choose between DIY options and fully managed marketing campaigns based on your capacity and needs
